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Tunnel Ram

CAR CULTURE

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American Motors Corporation was formed in 1954 with the merger of Nash-Kelvinator and Hudson Motors. AMC became known for cars that slotted into market segments ignored by the Big Three - namely compacts such as the Rambler. By the late 1960s AMC was churning out some serious muscle with the Marlin, Javelin and ultra-short wheelbase, 2-seater AMX. Muscle car engines offered were the 343, 390 & 401 cubic inch V8s. In 1971 Roger Penske racing won the Trams Am championship with Mark Donohue behind the wheel.

We’ve put together a curated gallery of the best of AMC-Rambler print advertisements from the company’s best years - 1964 to 1975. Check out the print ads below for the Trans Am winning Javelins, the original Gremlin small car and the iconic Pacer as made famous in the movie Wayne’s World. Other models displayed here are the Rebel SST, Ambassador, Rambler American, Matador and Hornet. We’ve focused on AMC’s finest muscle cars so there’s plenty of visual candy for fans of the AMX and Javelin high performance muscle cars of the late ‘60s and early ‘70s.

View fullsize  1964 AMC Rambler Ambassador V8 2-door hardtop - vintage print ad.
View fullsize  1965 white AMC Rambler Ambassador convertible - vintage print ad.
View fullsize  1965 pale-green AMC Rambler Classic 2-door hardtop - vintage print ad.
View fullsize  1965 red AMC Rambler Marlin fastback with black vinyl roof - vintage print ad.
View fullsize  1965 yellow AMC Rambler American 440 convertible - vintage print ad.
View fullsize  1966 maroon AMC Marlin fastback with black vinyl roof - vintage promotional photo.
View fullsize  1966 red AMC Ambassador convertible - original print ad.
View fullsize  1966 AMC Rambler Marlin 327 V8 in ‘Caballero tan’ with black vinyl roof option - vintage print ad.
View fullsize  1966 ‘Frost white’ AMC Rambler 2-door hardtop with black vinyl roof - original print ad.
View fullsize  1968 red AMC AMX 2-seater sports car. The AMX was based on the Javelin with a shortened wheelbase. Vintage print advert.
View fullsize  1968 yellow AMC Rebel SST 2-door coupe with standard 290 V8  - original print ad.
View fullsize  1968 AMC Javelin SST in ‘Matador red’ with side rally stripes - original print advert.
View fullsize  1968 red AMC AMX 2-seater sports car with white racing stripes - vintage print advert.
View fullsize  1968 AMC Javelin in ‘Caravelle blue’ - original print advert.
View fullsize  1968 AMC print ad featuring a red AMX and the new ‘AMX 390’ V8 engine option.
View fullsize  1968 red AMC AMX with white racing stripes - vintage print advert.
View fullsize  1968 blue AMC Rebel SST convertible - original print ad.
View fullsize  1968 red AMC vintage print advert showcasing AMC’s new 390 cubic inch ‘AMX V8’.
View fullsize   ‘Bittersweet orange’ 1970 AMC AMX with black racing stripes - vintage print advert.
View fullsize  Silver 1969 AMC Javelin - original French-Canadian print advert.
View fullsize  1970 AMC AMX in ‘Bittersweet orange’ with black racing stripes - vintage print advert.
View fullsize  1969 AMC AMX dashboard with woodgrain applique- original print advert.
View fullsize  1969 yellow AMC Javelin - vintage color print.
View fullsize  1970 ‘Golden lime’ AMC AMX with optional hood scoops and “big standard engine: our 360 cu. in. V-8”. Vintage print ad.
View fullsize  1970 AMC Javelin and AMX “The Racy Ones” - print add showing a close-up of twin hood scoops.
View fullsize  Red, white and blue 1970 AMC Rebel “The Machine” - AMC’s limited production muscle car. Vintage print ad.
View fullsize  1970 AMX Javelins - ‘Commodore blue’ 2-door hardtop and ‘Bittersweet orange’ SST with white vinyl roof. Vintage two-page magazine ad.
View fullsize 1970-amc-trans-am-javelin-print-ad.jpg
View fullsize  1970 red AMC AMX “comes with a new 360 cu. in. engine as standard equipment.” - vintage single-page magazine ad.
View fullsize  AMC model range for 1971 with a yellow Javelin in foreground - vintage print ad.
View fullsize  1970 white AMC Gremlin - vintage print ad.
View fullsize  Yellow 1971 AMC Javelin/AMX with T-striping and front and rear spoilers - original print advert.
View fullsize  1971 black AMC Ambassador 2-door hardtop - vintage print ad.
View fullsize  Yellow 1971 AMC Javelin/AMX with “Twin Canopy roof, special T-striping and front and rear spoilers” - original print advert.
View fullsize  1971 AMC Javelin in metallic blue - original print advert.
View fullsize  1971 AMC Javelin dashboard and features - original print advert.
View fullsize  1971 AMC Javelin red cloth interior with center console and ‘horseshoe’ automatic floorshift- original print advert.
View fullsize  Green 1972 AMC Javelin AMX with optional 401 “GO” package and front spoiler - original print advert.
View fullsize  1972 maroon Ambassador sedan - AMC’s largest model. Vintage two-page print ad.
View fullsize  1972 silver AMC Ambassador 2-door hardtop with black vinyl roof - original print ad.
View fullsize  1973 dark-green AMC Ambassador sedan - original print ad.
View fullsize  Red 1972 AMC Javelin SST in ‘Trans-Am red’ with black vinyl top and C-rally stripes with black cloth bucket seating.  Original print advert.
View fullsize  1972 AMC Gremlin models - vintage two-page magazine ad.
View fullsize  1972 AMC Ambassador two and four-door models - original two-age print ad.
View fullsize  Yellow 1973 AMC Trans-Am Victory Javelin - original print advert.
View fullsize  1973 AMC Hornet hatchback in sienna-metallic - original print ad.
View fullsize  Green 1971 AMC Javelin with black vinyl roof - original French-Canadian print advert.
View fullsize  1974 orange AMC Matador hatchback with contrasting brown roof - vintage print ad.
View fullsize  Purple 1974 AMC Javelin with standard 304 V-8 or optional 401 V-8. Vintage print advert.
View fullsize  1974 black AMC Matador hatchback - original print ad.
View fullsize  Tan 1974 AMC Javelin with side stripes - original print advert.
View fullsize  1975 black AMC Cassini Matador hatchback - vintage print ad.
View fullsize  1975 AMC Pacer in ‘Silver dawn’ - original print ad.
View fullsize  Rear styling of a red 1975 AMC Pacer - original print ad.
View fullsize  1975 two-tone ‘Golden Ginger Metallic over Dark Brown’ AMC Matador Brougham hatchback - vintage print ad.
View fullsize  1975 red AMC Pacer “Introducing the first wide small car” - original print ad.

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